Own the Word.
Own the Call.
17 counties hit. Baseball hail. EF3 tornadoes. AI answers every call — 24 / 7, zero wait, full intake, instant routing. One word on a billboard. One number. That is it.
What Happens When You Call
6-Second JourneyOne word. One number. No URL. No logo. Just HAIL and a phone number at 70mph on I-94. That's by design — it burns into memory in under 3 seconds.
No hold music. No "our representatives are busy." No "press 1 for English." The number is live 24 hours a day, 7 days a week, every day of the year.
Rita is the AI voice — powered by NVIDIA's real-time speech engine on a local RTX 5090. She doesn't sound like a robot. She sounds like the best intake specialist you've ever hired.
"Thank you for calling (262) HAIL. I'm your hail damage intake specialist. What happened today — can you describe the damage?"Because you called the HAIL number — not a general line. The AI behind that number was trained specifically on hail claims: roof impact, dent patterns, insurance adjuster timelines, what adjusters look for. She asks the right questions. Not generic ones.
"How large was the hail — golf ball, baseball? And has your insurance company been notified yet?"Active leak? Active damage? Adjuster ghosting you? Those answers feed a priority engine. High-urgency cases are escalated immediately. No one falls through the cracks. Every call is logged with a full transcript.
✓ Case on file · Priority band assigned · No data lostContractor dispatch, insurance adjuster, legal intake — wherever you need to go. The AI doesn't guess. It routes based on what you said, what number you called, and your county. You're never on hold wondering if anyone is coming.
✓ Routed · Confirmed · Followed upRita + PersonaPlex — Plain English
Rita is the voice you hear when you call. Calm, clear, professional. She's not a recording — she listens and responds in real conversation.
PersonaPlex is what makes each number different. The number you dialed tells the AI who it's talking to and why. HAIL knows hail. LAW knows denied claims. STORM knows emergencies. You don't press a menu. The AI already knows.
Both run locally on Kevan's machine — no third-party call center, no outsourced AI, no data leaving the building. Sovereign. Private. Fast.
Response Lines
5 AI LanesStorm Emergency
Madison metro · Dane County immediate response
Southeast WI
Waukesha · Racine · Kenosha corridor
Claims Support
Insurance documentation and claim guidance
Legal Intake
Denied or disputed insurance claims
Universal
Any situation — routes to the right specialist
What Each Number Says When It Answers
4 Trained AI PersonasFor active emergencies
Caller has water coming in, roof failure, or structural damage right now. Rita opens calm and authoritative — she's been trained to stabilize a panicked caller, get the address fast, and dispatch a contractor immediately.
“Is there active water coming in right now? Okay — I'm logging your address and flagging this for immediate dispatch.”For hail damage claims
Caller saw hail, worried about their roof, or just got a storm-chaser knock on the door. Rita knows what questions get a claim started: hail size, age of roof, insurance carrier, prior claims. Warm. Fast. Gets them inspection-ready.
“Was the hail golf-ball or baseball size? Has anyone been on the roof yet — or have you filed with your insurance company?”For denied or stalled claims
Caller's adjuster went silent, claim was denied, or settlement offer was insulting. Rita collects the facts needed to hand off to an attorney: denial letter, timeline, claim number, what was offered. Professional. Empathetic. No false promises.
“Has your claim been formally denied in writing, or is it just delayed? When did you last hear from your adjuster?”For overwhelmed homeowners
Caller doesn't know where to start — storm hit, insurance is confusing, roof company keeps calling. Rita helps them organize: what they have, what they need, who to call. Supportive. Moves fast without pressure.
“Let's make this simple. Do you have a claim number yet — or are you just starting the process from scratch?”High-Impact Zones
April 2026Dane County
Madison, Sun Prairie, Fitchburg, Verona. Peak hail density. 2.75" max. Highest conversion potential.
Waukesha County
Waukesha, Brookfield, Pewaukee. EF2 tornado corridor. High structural claim value per case.
Juneau + Marquette
EF3 zones. Mauston, Montello. Catastrophic loss tier — immediate legal and contractor dispatch.
Racine + Kenosha
Southeast belt. 1.5–1.75" hail. Suburban conversion on (262) HAIL and claims escalation flow.
Billboard Creative
3 Campaign SetsOriginal Wisconsin Campaign
Storm AI Campaign — Extended Series
NEED AI Vertical Campaign — STORM · HVAC · LAW · MONEY
